Viva Magenta is Pantone’s Color of the Year for 2023. This vibrant hue symbolizes strength, vivaciousness, and harmony. This year’s color selection is derived from natural elements and dyes which reconnect us with our inner strength and galvanizes the spirit.
Pantone is a global authority in the world of color. The ‘Color of the Year’ is backed by research and influenced by the zeitgeist. Viva Magenta is described as a nuanced crimson-red tone, striking the perfect balance between coolness and warmth. It is both stimulating and relaxing, making this a versatile color which can be applied to various settings
By incorporating Viva Magenta into commercial spaces, an exciting and optimistic mood is evoked. According to color psychology, Viva Magenta can uplift a space with positive physiological effects
This extravagant shade is assertive and has the ability to create inspirational spaces to work and learn. It is playful and spirited. It is an exciting color to introduce in the commercial spaces which can often be dull and austere.
For instance, it can inspire creative, design-led learning at schools, introduce cheerfulness at hospitals to aid the healing process, and transform workplaces into inspirational spaces.
Here are some tips on how to introduce Viva Magenta:
• Accessories: The simplest way is to embellish a space with Viva Magenta accent pieces, art, and decor
• Textures: Decorate with textiles adorning this shade. It can also be applied to furniture, shelving, and interior elements like glass and partitions.
• Features: For a bold statement, you can create a feature wall or meeting room with Viva Magenta paint or wallpaper.
• Commerciality: Indulge in bold displays in your client-facing showrooms and retail spaces.
By using Viva Magenta, you can influence the aesthetics and mood of a space while reflecting your brand’s design-first philosophy. It is the perfect way to refresh the look and feel your space with playfulness.
There are a number of colors that accentuate Viva Magenta. These include neutrals like white or grey to make the bold color pop, soft and gentle earthy tones, complimentary shades of green, or yellow and orange tones to create a sunset-inspired setting.
For an office of distinction that is designed to improve well-being and productivity, speak with us at OFIS and plan a visit to our showroom in Dubai.
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