The saying goes “the shoemaker always wears the worst shoes”. Well not in this case. Carla Conte and Mohammed El Hijaz, founders of Dubai-based interior and graphic design studio Brand Creative, went above and beyond to give their design team an office space that will foster their creativity and teamwork while the OFIS team helped them find the right office furniture and flooring products.
Situated in Dubai’s Bay Square community, Brand Creative's new home is a bright, vibrant and energetic space that truly reflects the colorful character of the diverse, multidisciplinary agency.
Bold, dynamic, multicolored, geometric graphics anchor the studio and are balanced by striking black and white signature features that reflect the agency's refreshed visual identity.
“Innovation is one of our driving forces and in order to innovate you need to look at ways to evolve, push the boundaries, shift, and progress. At the centre of it all is movement and ideas in motion, which strongly influenced the concept of our space,” explains Carla Conte, co-founder and creative director at Brand Creative.
“You will see literal translations of the concept of movement darted around the space, such as our vintage matte black bicycle, retro roller skates and custom illustrated skateboards depicting our global offices in Dubai, India and Toronto,” adds Conte.
Global furniture manufacturers like Steelcase and Schiavello are working closely with clients to help cultivate a sense of the relationship between people, spaces and technology so that their workplace can be more collaborative and productive, ensuring that people are more engaged and satisfied with their workspace.
“Taking a cue from this, we selected Bivi workstations from Steelcase for Brand Creative team,” explains Hina Kidwai, senior designer at OFIS. “Bivi with its modern vibe and a variety of material options reminds us that each office writes its own story.”
It blurs the lines between work and play with bold, striking color schemes and inspiring design.
“We teamed it with Series 1 task chairs. With 11 mix-and-match knit, flexor and lumbar colors, and a wide range of shell and finish options, this task chair design enables organizations to express their brand in a way that represents them best,” adds Hina.
The reception and entrance area is furnished with furniture pieces from an Australian brand Schiavello and includes Toku bench, Paloma lounge chair in lush dark green velvet and Vertical Garden wall, designed by Joost Bakker, which adds greenery in indoor spaces without taking up valuable floor space.
“Toku is named after the Japanese word for ‘talk’,” explains Hina. “It inspires people to connect, converse and collaborate, evoking a sense of community.”
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